- #TOO FACED BORN THIS WAY CONCEALER FOUNDATION MATCHES SKIN#
- #TOO FACED BORN THIS WAY CONCEALER FOUNDATION MATCHES FULL#
Plus, the concealer’s water-based formula is not only noncomedogenic, dermatologist-tested, and hypoallergenic, but also fragrance- and talc-free, similar to its partner foundation. In addition to featuring six shade families, where the foundation and concealer really shine-for both fairer and darker tones-is through their versatile undertone offerings, available in neutral, rosy, peach, and golden. “We feel like our foundation range is pretty inclusive, so we wanted to make sure we were delivering on the same level of inclusivity across our concealers,” Ryu continues.
#TOO FACED BORN THIS WAY CONCEALER FOUNDATION MATCHES SKIN#
Haus Labs founder Lady Gaga applies the brand’s new Triclone Skin Tech Hydrating + De-Puffing Concealer. “This was really about using the same chassis-what I like to call sort of the engine or the building blocks of the formula-to give your skin buildable, medium coverage with that weightless feel and hyper-blurring performance.” “With this new second child, there’s even more pressure to make something that stands up to the incredible industry feedback, and all the people supporting the brand,” says Gloria Ryu, chief product officer at Haus Labs. “This concealer has been the number one ask from consumers and beauty advisors since we launched foundation a year ago.” According to Marchi, the new concealer has already generated buzz on TikTok and Instagram ahead of its official release, with prelaunch offerings on the Sephora app selling out in just nine hours. “We consider this to be the new little sister of our award-winning Triclone Skin Tech Foundation,” says Haus Labs vice president of brand marketing, PR, and partnerships Dave Marchi. The product is available in 31 unique shades, ranging from fair to deep, that can be worn alone or complement the brand’s viral foundation.Ī side-by-side look at the Haus Labs by Lady Gaga Skin Tech Triclone Concealer and Foundation Haus Labs by Lady Gaga Today, Gaga and Haus Labs are moving their mission of inclusivity forward with the release of the new Triclone Skin Tech Concealer. “There shouldn’t be shade that are not available in store,” beauty influencer Nyma Tang says in a video reviewing brands’ darkest foundation options. And of those, only a select few have truly reflected the subtle distinctions of deeper skin, some of which are only available to shop online even among larger brands. Prior to Fenty Beauty’s 2017 launch with 50 foundation shades, only a handful of beauty brands were catering to those of us with melanated skin tones.
#TOO FACED BORN THIS WAY CONCEALER FOUNDATION MATCHES FULL#
Haus Labs’ juggernaut success in providing robust options for deeper skin tones is somewhat unexpected-not just for a celebrity brand, but for any cosmetics company, full stop. We make sure the undertones are right, and we get really precise about that.” We make sure that we formulate in a way that works for everyone, and test on all skin tones. “It has to not just be inclusive, but be inclusive and very well done. “I think that we’ve seen success in that area because we prioritize inclusivity first,” Haus Labs founder Lady Gaga tells me over Zoom.
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